Paula Day

You are making great money… so why does your bank account tell a different story.

December 17, 20241 min read

You are making great money… so why does your bank account tell a different story.

You might think you need that software, hire that team member, or to get another marketing perspective... because it’s what everyone else seems to be doing.

Or maybe you’ve convinced yourself it’s a future problem you’re solving now.

Or worse, there’s no time to figure it out, so you throw money at the “fix” just to keep moving.

I get it. It feels urgent.

And, in some cases, it feels like proof, proof you’re successful, proof you’re taking action, proof you’re on track.

But here’s the truth: those decisions are driven by emotion, not strategy.

Maybe it’s fear of falling behind.

Maybe it’s trying to keep up with others or the person you think you should be.

Maybe it’s the quiet need to prove something to yourself or others.

Whatever it is, this emotional spending keeps you stuck in a cycle of earning and burning.

You make the money… and it disappears just as fast.

What if that changed?

What if your financial decisions felt easy, light, and clear?

Imagine this:

You know exactly where your money is going.

You’re holding onto more of it, and growing your profit.

You feel in control, not at the mercy of your money.

This happens when you heal the emotions driving your spending and put simple systems in place to make data-driven decisions.

Because when you stop spending from stress or fear, your money finally starts working for you, not against you.

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