Your strategic partner for scaling profit and financial clarity
Providing tailored Virtual CFO solutions to help small and scaling businesses streamline finances, boost profits, and build long-term wealth.
Your strategic partner for scaling profit and financial clarity
Providing tailored Virtual CFO solutions to help small and scaling businesses streamline finances, boost profits, and build long-term wealth.
Trusted Virtual CFO for business owners who want to grow profits, keep more cash and feel in control of their finances.
Financial Clarity & Stability for Growing Health & Wellness Businesses
You have built a successful health or wellness practice, but as your business grows, so do the financial complexities.
You have moved beyond just yourself, you have a team, or you’re looking to take on full-time employees after relying on contractors. But with that comes big financial decisions:
Can I afford to hire? Will I be able to cover salaries and overhead consistently?
Will cash flow be enough? With Medicare, private health claims, and payment delays, it feels like money comes in waves, not predictably.
Am I making the right financial decisions? Scaling up means bigger risks, more expenses, more financial commitments, and higher stakes.
That’s where I come in.
As a Virtual CFO for health and wellness businesses, I help you make financially sound decisions so you can grow your practice with confidence, without the constant stress, or wondering if there will be enough money to cover everything.
How I Help:
As a Virtual CFO , I pr ovide financial expertise and strategic planning to ensure:
Cash flow remains stable and predictable, even with claim delays.
Profitability increases, so you’re not just making money, you’re keeping more of it.
Financial decisions are backed by data, not guesswork.
With the right financial structure in place, you can confidently scale your business, pay your team, and reinvest in growth, all without having to understand it all on your own.
Hi! I’m Paula Day,
A results-driven Virtual CFO and trusted business advisor with over 20 years of experience helping small and scaling businesses achieve financial clarity, scale operations, and grow profitably.
For nearly two decades, I’ve worked alongside senior leaders, CEOs, and government officials on complex financial and operational challenges, including large-scale infrastructure projects. My CPA certification, combined with a Bachelor’s degree in Business Accounting, equips me with the strategic and financial expertise that growing businesses need to thrive.
What sets me apart is my holistic approach. As a Master NLP Practitioner and Hypnotherapist, I understand the mindset shifts necessary for sustainable success. Beyond the numbers, I’m also a personal stylist and social media expert, helping business owners align their identity, brand, and vision for maximum impact.
My mission is to simplify your finances, help you scale with confidence, and set you up for long-term success. I provide CFO-level support and strategic guidance tailored to businesses like yours, offering insights typically reserved for larger organisations.
If you’re ready to elevate your business, let’s connect and make it happen.
Hi! I’m Paula Day,
A results-driven Virtual CFO and trusted business advisor with over 20 years of experience helping small and scaling businesses achieve financial clarity, scale operations, and grow profitably.
For nearly two decades, I’ve worked alongside senior leaders, CEOs, and government officials on complex financial and operational challenges, including large-scale infrastructure projects. My CPA certification, combined with a Bachelor’s degree in Business Accounting, equips me with the strategic and financial expertise that growing businesses need to thrive.
What sets me apart is my holistic approach. As a Master NLP Practitioner and Hypnotherapist, I understand the mindset shifts necessary for sustainable success. Beyond the numbers, I’m also a personal stylist and social media expert, helping business owners align their identity, brand, and vision for maximum impact.
My mission is to simplify your finances, help you scale with confidence, and set you up for long-term success. I provide CFO-level support and strategic guidance tailored to businesses like yours, offering insights typically reserved for larger organisations.
If you’re ready to elevate your business, let’s connect and make it happen.
How it all works together
Initial Consultation: We start with an in-depth money mastery session to understand your current financial situation and goals.
Money Blueprint Analysis: Through personalised assessments, we uncover your current money blueprint and identify areas for improvement.
Mindset Transformation: Using proven techniques, we help you shift your mindset towards abundance and success in money matters.
Goal Setting: Together, we set clear and achievable money goals for the short, mid, and long term.
Financial Audit and Optimisation: We conduct a thorough audit of your finances, both business and personal, and optimise them to reduce money leaks and improve efficiency.
Customised Money Plan: Based on your goals and values, we create a customised money plan (budget) that guides your financial decisions.
Cash Flow Management: Learn how to manage your cash flow effectively to meet your financial goals and obligations.
Identity and Values Alignment: Align your identity and values with your financial goals, creating a strong foundation for financial success.
Simple Money System: Receive guidance on setting up a simple and effective money system that fits your lifestyle and goals.
Wealth Building Strategies: Get personalised strategies and ideas to grow your wealth in alignment with your business and personal goals.
Ongoing Support and Accountability: Receive ongoing support and accountability to ensure you stay on track towards achieving your financial goals.
Benefits of working with a money mentor
Transform Your Money Blueprint: Gain a deep understanding of your current money blueprint and learn how to transform it into one that supports your financial success.
Master Your Money Mindset: Develop a positive and empowering money mindset that sets you up for success.
Align Your Identity and Values: Align your identity with a wealthy version of yourself and align your values with your financial goals, creating harmony and clarity in your financial decisions.
Set Clear Money Goals: Establish clear and achievable money goals for the short, mid, and long term, helping you stay focused and motivated on your financial journey.
Audit and Optimise Your Finances: Conduct a comprehensive audit of your current finances, both in your business and personal life, and optimise them to reduce money leaks and increase efficiency.
Create a Customised Money Plan: Develop a personalised money plan (budget) that aligns with your goals and values, ensuring you are on track to achieve financial success.
Understand Your Cash Flow: Gain a clear understanding of your cash flow and learn how to manage it effectively to meet your financial goals.
Simple Money System: Learn how to set up a simple and effective money system that helps you manage your finances effortlessly.
Grow Wealth with Confidence: Receive ideas and strategies to grow your wealth both in your business and personal life, empowering you to build a secure financial future.
Testimonials
B.G.
Hey Paula,
Let me just say, wow! I had no idea what I was in for when I first approached you for help with my business. I was in a bit of a rough patch, with prices skyrocketing and no real solution in sight. I was feeling like I was stuck, just trying to keep up with the day-to-day operations.
But then we started working together and everything changed. You showed me a completely different perspective and helped me to really understand what I was trying to achieve. By taking the biases out of the equation and looking at things from an outside angle, we were able to achieve so much more than I ever thought possible.
The result was a whopping 85% reduction in the actual work effort and the same tasks were being completed in only 25% of the time. I mean, can you even imagine?! The amount of time and resources that I have been able to free up has been incredible.
I am so grateful for your help and for the innovative thinking and shifts that you brought to my business. I truly believe that this experience has changed the way I will approach business from here on out.
Thanks a million, Paula!
EM
I can’t thank you enough, it has been a journey and I almost can’t recognise where we are now. I had this big vision when we met, and I was proud of what the team and I had built, but I didn't really want that anymore. I felt a bit lost, and like I was just hitting the same goals over and over never really seeing a way to break through.
You got it though, I mean I feel you were the first person who really got it, and when I say that, you were the calm steady advisor that just allowed me to share and instead of advising against it you went let’s do it.
So right now we are 8 months into working together, and well where I started was very consistent $20k to $30k months, a casual team and one location. To now working with some of the best clients, luxury brands and some of the largest names in sport and fashion too, now $130k months are the norm and I know this is going to expand as we expand the team.
The best part, I am not working more, I am not worried that I don’t know how to manage it and I feel like it’s just the beginning. What can I say the team and I are so happy, thank you so much, would not have got here without you.
AD
Just wanted to reach out and say a big thank you for all your help. When I first started working with you, I was struggling doing everything, I knew I needed to bring on team and step back, but I was so unsure if I could afford it longer term. But you came through for me big time!You showed up with the knowledge and experience, and you really care about helping people like me succeed, even if it was painful when I had to use the systems.. You gave me the tools, strategies, and support I needed and I never thought that it would all come together this quickly.
I'm now on my way to my next hire in the team and the big plan to step back and lead, and I couldn't have done it without you.
You're a true game changer, Paula.Thanks again for everything!
Let's connect!
SARA
Founder of The Rainbows Beings
"Paula's coaching program transformed my life. I was stuck and overwhelmed, but she provided a systematic approach with actionable items. Her distinction between living above and below the line was a game-changer. Now, with digestible tasks, I've eliminated excuses like lack of time. Paula's guidance is clear, and I've built a foundation for success each week. The Facebook group layout makes it easy to revisit. Thanks to Paula, I feel empowered and confident in my journey. Grateful for the transformation she inspired."
Kerry
Personal Publicist
"Paula's program exceeded my expectations. Initially, I thought it would be strategy-heavy, but it turned out to be a profound journey into mindset. The 'Aha!' moments, especially around money mindset, brought me to tears. I realized I was seeking salvation through money, a pattern inherited from my family.
Paula's guidance prompted me to write a letter to money, shifting my perspective. Despite facing challenges and having no invoices paid for a while, a shift in energy occurred after embracing the mindset changes. In a week, all my outstanding invoices were paid, and new opportunities emerged. It's incredible how these mindset shifts impacted my business.
Paula's program is not just about strategy; it's a transformative experience. The information on money is gold, and even after 15 years in business, I found it refreshing. I wholeheartedly recommend this course to anyone starting a business or wanting a fresh perspective. It's not just affordable; it's invaluable. Thank you, Paula, for this life-changing journey. I'm excited to continue working with you."
Eva
Nutritionist & Neurofeedback Provider
"Paula's program has been an invaluable journey for me. As a big-picture person, I appreciate how she covers both the practical aspects and delves deep into mindset and identity. The step-by-step approach in building a solid foundation for success is what sets this program apart. Many people overlook these crucial steps, and Paula ensures we don't miss out.
In my case, Paula helped me regain interest and passion for my business amidst life's challenges. The focus on my niche was a game-changer, and fast-forward to the program, it provided the clarity I needed to put my excitement and ideas into action. The way Paula structures the program is akin to building a foundation for good health in my own nutritional program for ADHD – comprehensive and essential.
The community support and Paula's practical knowledge, coupled with her in-depth mindset coaching, make this program stand out. It's a rare find that covers both practical and mindset aspects seamlessly. Paula's guidance has resulted in a surge of new clients for me, the most current and ongoing I've ever had. I'm busier than ever, experiencing a positive energy shift without even actively engaging in social media. This program is a holistic gem, and I'm excited to continue this transformative journey with Paula."
Em
Events and Marketing Manager
"I can’t thank you enough, it has been a journey and I almost can’t recognise where we are now. I had this big vision when we met, and I was proud of what the team and I had built, but I didn't really want that anymore. I felt a bit lost, and like I was just hitting the same goals over and over never really seeing a way to break through. You got it though, I mean I feel you were the first coach I had had that really got it, and when I say that, you were the calm steady advisor that just allowed me to share and instead of advising against it you went let’s do it.
So right now we are 8 months into working together, and well where I started was very consistent $20k to $30k months, working with client’s I did not love, ok if I am honest I was avoiding and not getting back to. To now working with some of the best clients, luxury brands and some of the largest names in sport and fashion too, now $130k months are the norm and I know this is going to expand as we expand the team.
The best part, I am not working more, I am not worried that I don’t know how to manage it and I feel like it’s just the beginning. What can I say the team and I are so happy, thank you so much, would not have got here without you."
Testimonials
